Starbucks asked us to help them make a real contribution to the environment.
Instead of focusing on creating more fancy designs for reusable coffee cups, we looked at behaviour and found that many times people feel it's a hassle to carry one of the keep cups around at all times. Therefore we've created a unique library system for Starbucks which allows coffee lovers to keep two cups in rotation at their local store. One to take away, one for next time... and you don't even have to clean them yourself any more. Sustainability without the hassle.